Our purpose is to create value, with values - for our shareholders, consumers, customers and for society as a whole.  We do this by:

Building great brands. For everyone.

Our business purpose has always been underpinned by strong values.  We believe that how we act reflects who and what we are.  We strive to behave responsibly across our four core values: 

• We act with integrity | We are trusted, reliable and ethical.
• We respect our people, customers, communities and the environment | Happy people, customer focused, supported communities and a sustainable environmental approach. It's what we believe in.

For over 150 years we have developed a positive, results-driven and supportive culture.  As we grow our business organically and through acquisition, it is important that we retain the entrepreneurial spirit of the new and exciting additions to our portfolio, while also ensuring that we continue to value and nurture the unique essence of what makes AG Barr a great business to be part of.