![We Can Euros 2024](/media/uadjtsy5/we-can-euros-2024.png?width=335&height=335&v=1daa6d187cd3800)
15/05/24
Read article
AG Barr is investing £5 million in Rubicon Spring, the fast selling range of products which combine sparkling spring water with fruit juice to deliver a big taste with 15 calories or less per bottle.
The £5 million heavyweight brand investment, which will engage soft drinks consumers throughout the UK, will be spearheaded by a national TV campaign which breaks in May and sees the return of the popular fruity characters which drove trial in 2016.
*1: IRI Marketplace, Value Sales, Qtr ending 29/01/17, Total GB Coverage
*2: Estimated Retail Value based on AG Barr Sales Data