Brands

IRN-BRU Energy

IRN-BRU is set to give fans across the country a boost with the launch of IRN-BRU Energy.

16/05/19

IRN-BRU is set to give fans across the country a boost with the launch of IRN-BRU Energy, a great-tasting new energy drink.

The brand-new formula will combine the iconic flavour of IRN-BRU’s top secret essence with the taurine, caffeine, B vitamins and taste of an energy drink.

Most details are being kept strictly under wraps until its official launch on 1 July, but Scotland’s other national drink has confirmed that IRN-BRU Energy is designed to meet the needs of today’s energy drinker and will offer a different taste experience to regular IRN-BRU.

Energy drinks are a really fast-growing, exciting market and we’re confident IRN-BRU Energy will wake up and shake up energy drink fans in Scotland and beyond.

Adrian Troy, Marketing Director

IRN-BRU Energy will be available in sugar and no sugar variants stocked from 1 July in shops across Scotland, Ireland and the North of England. Featuring the iconic IRN-BRU strongman on pack, the liquid will be BRU’s distinctive orange colour and will contain 32mg of caffeine per 100ml, which is roughly the same as a medium latte from high street coffee chains.

For more information, visit irn-bru.co.uk or check out @irnbru on social media.