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IRN-BRU maker announces new 100% recycled wrap
We’re accelerating our journey towards carbon neutrality and are proud to announce our latest step - all of our soft drinks consumer multipacks will be wrapped in 100% recycled shrink wrap by the end of 2021.
This move alone will save 400 tonnes of virgin plastic a year - that’s the weight of about 250 cars.
IRN-BRU is the first of our brands to make the switch to 100% recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.
All of our soft drinks packaging is already 100% recyclable and now BRU fans can feel even better knowing the new 100% recycled wrap is less resource thirsty than the current packing, which is great news for the environment.
But we’re not stopping with IRN-BRU - all our soft drinks printed film will be 100% recycled by the end of 2021, so IRN-BRU will be joined by our other much loved brands including Barr Flavours and Rubicon.