New Chief Commercial Officer joins AG Barr

Dino Labbate has been announced as the new Chief Commercial Officer at A.G. BARR p.l.c., the branded multi-beverage business with a portfolio of market-leading UK brands, including IRN-BRU, Rubicon, FUNKIN and Boost.

Dino takes up the role today, having spent seven years at Britvic PLC, most recently as GB Commercial Director for Hospitality. With previous experience at Kraft Heinz, Burton’s Biscuits and Northern Foods, Dino brings a wealth of FMCG insight and experience across all channels of the food and drink industry.

Euan Sutherland, CEO of the AG Barr Group, said: “This is a new role for the business and reflects our growth ambitions. Dino’s FMCG experience, enthusiasm and commitment has made an instant impact on the business. He understands soft drinks and has considerable knowledge across grocery, wholesale, out of home and on-premise, which will play a pivotal role in developing all brands in the business.”

Dino says: “AG Barr has a rich history of success, which alongside the company’s bold growth ambitions, make this a brilliant opportunity for me to help steer our teams on the next chapter of AG Barr’s story. There’s so much potential in our portfolio which is already packed with incredible brands. I’m looking forward to supporting the business as we set ourselves up to win with current and future consumers.”

AG Barr will be announcing a trading update in respect of the financial year ended 25 January 2025 on Tuesday, 28 January 2025.