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15/05/24
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Rockstar First Start comprises two great-tasting flavours - Mixed Berries and Orange and Clementine - and is aimed at morning consumption occasions which are currently an untapped area for the energy drinks market.
The products - which contain no added sugar - provide a much-needed morning boost, with a combination of fruit juice (5%) and caffeine from natural sources and less than 30 calories per can.
There is also an opportunity to broaden the usage in the market beyond the young adult male base, to bring in both older consumers and female shoppers.
Rockstar First Start meets these needs, delivering that sought-after energy boost in a great-tasting low-calorie soft drink.