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New Rubicon Spring
AG Barr is reinventing water with new Rubicon Spring, a range of products which are healthy like water, but big on taste!
Backed by a £2 million through-the-line marketing campaign including TV advertising, the Rubicon Spring range combines sparkling spring water with fruit juice and has 15 calories or less per bottle.
Each of the four full-on flavoured variants – Strawberry Kiwi, Lemon Lime, Orange Mango and Black Cherry Raspberry – has no added sugar, contains vitamins and green tea extract and is made with natural flavours and colours.
Rubicon Spring has performed exceptionally well in consumer research with 74% of all consumers saying they would buy it.*2
In addition to the national TV campaign, the £2 million media investment comprises social media, weather activated outdoor adverts and a wideranging social media campaign.
Sources:
*1: Kantar Worldpanel, Jan 14 v Jan 16
*2: Toluna, Online Research, March 2016